About the Project

To honor Bay Area philanthropist Tad Taube, the Jewish Community Center of San Francisco asked Hitch Media Group to develop a short film, highlighting his lifetime of charitable work.

Our goal was to set it apart from typical lifetime achievement award videos, drawing upon real emotion to powerfully highlight his impact on the lives of Jewish people in the Bay Area as well as all over the world. We brought in cinematic footage of The Bay Lights, an iconic San Francisco light sculpture by artist Leo Villareal that Mr. Taube was key in helping to establish.

In the end, both the client and the recipient were thrilled with the results.