Avril Lavigne

Hitch Media Group was tapped to design Tour Merch for rock star Avril Lavigne's upcoming concert tour for her new album "Bite Me".

Avril Lavigne
237 Global
Graphic Design

About the Project

Rather than the typical concert tees and hoodies, we leaned in to Avril Lavgine's punk princess aesthetic and DIY ethos to develop a series of products that captured Avril's personality and excited her fans. Our goal was to create high-quality and eye-catching merchandise that provided a memorable experience for concertgoers.


  1. Developed merchandise that showcased Avril Lavigne's unique brand and personality.
  2. Designed merchandise that appealed to Avril Lavigne's diverse fan base, including individuals of all ages and genders.
  3. Created high-quality merchandise that aligned with Avril Lavigne's brand image and provided a memorable concert experience for fans.
  4. Offered a range of merchandise options, including t-shirts, hoodies, hats, and other items that appealed to concertgoers.

Target Audience:

Our target audience was Avril Lavigne's diverse fan base, which included individuals of all ages and genders who loved her music and style. We created merchandise that appealed to both longtime fans and new concertgoers alike.

Design Considerations:

When designing the tour merchandise, we considered Avril Lavigne's style, image, and aesthetic. We ensured that the merchandise was visually appealing and incorporated elements of Avril Lavigne's music and brand. We also ensured that the merchandise was of high quality, comfortable to wear, and durable. Finally, we offered a range of merchandise options that appealed to different fan preferences and budgets.

Project gallery

Avril Lavigne
Avril Lavigne
Avril Lavigne
Avril Lavigne

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