About the Project
Rather than the typical concert tees and hoodies, we leaned in to Avril Lavgine's punk princess aesthetic and DIY ethos to develop a series of products that captured Avril's personality and excited her fans.
Hitch Media Group was tapped to design Tour Merch for rock star Avril Lavigne's upcoming concert tour for her new album "Bite Me".
Rather than the typical concert tees and hoodies, we leaned in to Avril Lavgine's punk princess aesthetic and DIY ethos to develop a series of products that captured Avril's personality and excited her fans.
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